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Shakira Signs 360 Deal with Live Nation
I know, I know, Shakira is NOT a hip hop artist - but as an entertainment professional you should be in tune with ALL of the major deals especially with concert giant LIVE NATION.
Shakira has inked a full 360 with Live Nation for a reported $70-$100 million. The concert giant will now handle the pop star's recording, touring, merchandising and other rights. But first she must deliver three records to Epic: one English, one Spanish and a greatest hits.
These deals leave me asking : Do mega 360's like this which join LN's portfolio of Madonna, U2 and Jay-Z really make financial sense? And how can labels, who have no concert arms, compete? Or could concert competitors like AEG and C3 partner with major labels to offer their own alternative?
Credit: Bruce Houghton
Shakira has inked a full 360 with Live Nation for a reported $70-$100 million. The concert giant will now handle the pop star's recording, touring, merchandising and other rights. But first she must deliver three records to Epic: one English, one Spanish and a greatest hits.
These deals leave me asking : Do mega 360's like this which join LN's portfolio of Madonna, U2 and Jay-Z really make financial sense? And how can labels, who have no concert arms, compete? Or could concert competitors like AEG and C3 partner with major labels to offer their own alternative?
Credit: Bruce Houghton
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