Ecommerce Veteran Noah Maffitt Named EVP/GM of LiveNation.com
The world's largest live music company, announced today that the company has appointed Noah Maffitt to the position of Executive Vice President and General Manager of LiveNation.com. In his new position Mr. Maffitt will oversee the transformation of LiveNation.com into a world-class ecommerce consumer storefront in preparation for the company's move to control the bulk of its own ticketing in 2009. Mr. Maffitt will report to Bryan Perez, Chief Executive Officer of Global Digital.
A 15 year veteran of the digital space and widely recognized as a leader in the ecommerce industry, Mr. Maffitt most recently directed ecommerce strategy at Office Depot, where he was instrumental in driving growth to nearly $5 billion in total online revenue, making the company one of the five largest ecommerce companies in the world.
"Noah's deep experience in developing and expanding ecommerce platforms and operations make him the perfect executive to lead LiveNation.com's transformation into the leading online portal for fans to buy tickets to their favorite concerts and other products centered on the live music experience," said Mr. Perez.
Mr. Maffit will be based in Los Angeles, California.
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