Ruff Ryders CEO Drops Science on Relaunching the Brand to New Audience #SelfMadeHipHop

[Mumbo Sauce]

In this video clip, Ruff Ryders CEO Joaquin "Waah" Dean discusses the challenges of launching

the Ruff Ryder brand to an audience of new hip hop listeners. The game has changed since the

late 90s and early 2000s when Ruff Ryders was one of the top imprints in the hip hop industry.

In this clip, "Waah" describes his plan to launch a reality show, US and overseas tours, and

battle legend Murda Mook's LP.

For you artists and personal brands who have taken a step away from the game due to family

issues or to stack up your paper to come back stronger, you will have to go through the same things

that Ruff Ryders is going through only on a smaller scale.

How would you relate to a new audience?

Would you stick to your core fanbase?

What and Who is your core fanbase? Have their taste changed?

Indie Planet TV, Baltimore hip hop's online resource for self-made hip hop will be providing you exclusive content around HOW to navigate the industry instead of just reporting the news. Stay tuned as we relocate to our new home at: www.indieplanettv.com which will be dedicated to resources and information for Hip Hop Entrepreneurs.