In a unique marketing twist, Canadian hip hop artist K-OS' new album YES! has been made available to
Indaba Music, which is 100,000 strong with artists and musicians. The deadline is Feb 3, 2009 for remixes, of which K-OS will pick his favorite remixes and give the winning tracks placement ON the new album released on Universal Records.
“It’s important that a musical artist create an authentic and respectful relationship between themselves and their fans,” said Terry McBride, founder and CEO of Nettwerk Music Group.“
“We've spent the last 18 months empowering musicians around the world to redefine how music can be created,” said Matthew Siegel, co‐CEO and co‐founder of Indaba Music. “This progress has huge implications for the ways that albums are produced, promoted, and monetized, and we're excited to be demonstrating a new, more engaging and exciting model with K‐OS, Nettwerk, and Universal.”
Indie Planet readers: Do you think that this will spark a new trend of remix albums that actually is released to consumers?? Leave your thoughts in the comments section below.
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