FILA Signs Nasty Nas for Campaign, New Line in the Works

[Mumbo Sauce]

Nas Campaigning for FILA, Creating New Line

Nas has long been known for his fashion sense and style that he brought to the game. Apparently sneaker giant FILA feels the same way as Nas has been tapped to campaign the Fila Italia Collection and Nas will be
putting out a new line through FILA.

Official Press Statements:
"FILA will incorporate NAS into the marketing campaign of the Fila Italia Collection that will be available at athletic specialty and trend accounts nationwide in July. FILA and NAS will collaborate on the design of an 80s era vintage footwear and apparel collection which will be released beginning with the Holiday 2008 season."

More on the marketing campaign:

"To coincide with the release of the artist's 10th album...FILA created a print campaign featuring NAS that will be seen in Vibe, XXL, Giant and Fader. Print ads will also tout his upcoming tour and album. FILA's broadcast advertising incorporates NAS speaking about his experience with the FILA brand and will run on July 15 exclusively on BET nationwide. FILA developed in-store displays for top national and regional trend retailers to create a tie-in with NAS and the Fila Italia Collection."

Photo by: Joe Corrigan/Stringer