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Canadians Planning 'First Massively Multi-User Online Music Festival'

With so many excellent music festivals coming up this summer, it would take more money and time than most of us have to attend them all -- not to mention growing your carbon footprint a few dozen sizes. To attend the New Music West festival in Vancouver from May 14 to 18, you won't even have to leave your computer. Virtual-Vancouver has partnered with the festival to recreate the whole thing in real time inside its three-dimensional virtual world. In order to attend, you'll need to download the software client (Windows-only), but the festival is free to attend.

"Nothing like this has ever been done online before," said Brian Shuster, CEO of Virtual-Vancouver and its parent company Utherverse. "In addition to the forty thousand plus fans that will be attending the festival in real-time, Virtual-Vancouver has the capacity to accommodate millions more [online]. This is a huge step for virtual worlds, as well as for the music business, which has increasingly been employing online outlets as a means to gain exposure."

Read Full Story Here:
Shoutout to:Eliot Van Buskirk
http://blog.wired.com/music/2008/05/canadians-plann.html

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